Custom Stock Photography now available from Johnny Website Productions!

Do you need stock photography for your website? I know a guy. . .

One of the most frustrating parts about doing website design is not having any cool visuals with which to work. And too often, the stock photo websites either don’t have just the right image you want or they have the same images that everyone else already has. That’s no fun! But I guess that’s why they call it “stock” photography.

Sometimes it’s just better to have custom photos to use on your website. Not only can we capture some great photos that fit your site perfectly, but they can also be used in other marketing collateral for you and/or your business. Quality photos can add a great touch to your website.

And if you’re a web designer looking for specialized photos – contact me and we’ll see what we can do. If you’re going to shell out the cash for stock photos, you may as well get the shots you really want to use in your design, right?

Stock Photography for Websites is a post from: Johnny Website

You can spend all the money you want on search engine optimization, online marketing, press releases and cool website designs, but if your site has poorly written copy that doesn’t make people want to be your customers, then what’s the point?

It’s like fishing without hooks.

You want customers, don’t you? You want them to click or to take action in some way, don’t you?

And just like with fishing, there are two main components that make an online marketing campaign successful.

Part One: Attract the Fish.
You can use all types of bait and presentation tactics to get the fish to come to you. You can even use high-tech toys to find the fish and go to them. You’re working to put yourself in the best position near the fish that you ultimately hope to catch, which brings us to the second part. . .

Part Two: Hook the Fish.
You’ve spent all the time, energy and money to find the fish and to help the fish find you. Now that they’re here and ready to bite, all you have to do is get them in the boat.

So how do we hook these fish?

We entice them. We make them feel as if there is no other option for them but the one staring them right in the face. We flip that switch that makes them act.

Click here to act.

Compelling copy is the key to converting visitors into customers. The copy makes your case. The copy shows your value. A picture might very well be worth a thousand words, but you definitely don’t need a thousand words to get a visitor to your website to take action. That picture might set the mood or offer a glimpse of what they want. But it is the well written copy which guides people down the path you want them to take – the path to being your customer.

Your most motivated customers are going to be the ones who seek you out via the search engines. Your website needs to give them every reason to go with you and not your competition. Your website copy can help attract them via the search engines and, if done well, will help them convert once they find you.

And it just so happens that I can help you do just that. After all, I am Johnny Website

I’d love to help you get more traffic and more customers.

Compelling Copy Converts Customers is a post from: Johnny Website

Feed their cravings some delicious copy!

Hello audience.

When it comes to making your website successful, knowing your audience is the key to producing compelling copy that gets them to take action. Tough to do, but when you get it, you can get them.

I have a knack for this sort of thing which dates back well into my personal history. One example was during my senior year of high school, when I had to write a paper about an artist who inspired me. The assignment came from my humanities teacher as we were studying artists like Michelangelo and dudes like that. As I recall, we each had to choose a different artist (no repeats) probably because my teacher got bored of reading the same stuff all the time.

So I thought about it and for whatever reason, I chose not to go the “traditional route” and pick one of the most common artists as most of the rest of the class did. They mostly chose artists like Picaso, Matisse, Warhol and the like. I turned in a paper about Todd McFarlane, who, at the time, was only “famous” to people who read Spider-Man comic books (way before Spawn or all his later endeavors).

I thought he did amazing work. His art was detailed and bad-ass and totally different from anything I’d seen before. So I cranked out a paper about him and how his work inspired me. This was also pre-Internet, mind you, so I couldn’t just search for info about him. I took everything I had from my collection of Spider-Man comic books and whatever general info I could scrounge from the library to fill in the rest. It wasn’t a long paper, but I wound up giving my teacher something completely different than what everyone else gave her.

And it stood out.

Technically, it didn’t even meet the exact requirements of the assignment, but I took a shot. I was inspired to write it. I knew she knew nothing about him, but clearly, she was looking for something fresh to read.

My paper did the trick. She gave me a glowing review and a big, fat A+ to top it off.

The point is, if you know your audience has a need or even just a craving for something, then give it to them. They’ll eat it right up (and by that I mean take action to call you or buy from you or subscribe to your blog, etc.).

A Knack for Knowing an Audience is a post from: Johnny Website

Get it. . . “SEO” instead of “Sow” the seeds of victory. Yeah. I know you got it.

SEO the Seeds of Victory

Anyway, the “seeds” of search engine optimization (SEO) that we sow today help your site rank better in the search engine results pages (SERPs) tomorrow.

The work I typically do includes writing compelling copy which contains highly targeted keywords that match what your would-be customers are searching for online. SEO also includes optimizing your site’s meta tags, category tags, page and post titles, images tags and others. It also means having a site with clean code, pages that load quickly and lots of other things.

When we plant and cultivate these seeds, we give your site longevity. Over time, you can pull a decent amount of traffic to your site just because it ranks well for certain search terms. Combine that with some active marketing such as a Google AdWords campaign, email blasts, or Facebook marketing and you can generate quality traffic for your site.

Keep in mind that it takes ongoing work to maintain your optimized pages, particularly if you have a site that is updated with new content frequently. Consistent attention to ongoing optimization of newly added pages and blog posts helps to keep your site listed for its targeted keywords and phrases. And it’s tough work sometimes, particularly if you don’t have the time to do it all yourself.

But that’s where I come in. . .

Together, we can SEO the seeds of victory!

Contact me today.

SEO the Seeds of Victory is a post from: Johnny Website

I enjoy this Office Depot commercial.

You have the same type of choice when it comes to websites, design, copywriting and even SEO and marketing. You can ALWAYS find someone who will charge you less to do your project. Always.

But in my experience, chasing the lowest price on a website project winds up costing you more money, more time and more headaches in the long run.

In other words, not everyone looks good with the same $6 haircut. And sometimes, it can make you look bad and feel even worse!

You want your website project to fit you. You want the design, copy, and functionality to all be accurate reflections of you and your business. Sometimes it takes more time and more experience to find that fit.

And when you find it, you find it’s well worth it.

If you’re looking for help with your website or marketing project, let’s grab an iced tea and discuss it.

Johnny Website Fixes Ugly Websites is a post from: Johnny Website

Hi again! Johnny Website here. I am a website producer based in sunny Tempe, Arizona. If you’re here in the scorching heat of Phoenix with me and you are in the market for a quality website, then let’s grab an iced tea (the official beverage of Johnny Website) and have a chat. We can talk about what you want to accomplish with your new website; discuss how you want it to look; and delve into how we can attract some visitors and convert them into your customers.

Honestly, I can build you a website regardless of where you are – after all, it’s the world wide web and what not – but I like to work on projects where I get to interact with you directly. That way, I get to know you on a more personal level which helps me produce you a website that reflects you and the real personality of your business.

In all my years of writing, designing and marketing websites, I find that the most fulfilling and enjoyable projects are the ones that involve people like you who love what they do. I’m easy to work with and I thrive on the interaction because that’s what really moves me to deliver my best work.

Like I always say. . .You supply the inspiration and I’ll do the rest!

Johnny Website is based in Tempe, Arizona is a post from: Johnny Website

Johnny Website here. Welcome to the site.

People ask me, “Hey, Johnny, what is it you do, exactly?”

And I say, “I produce websites.”

Now that’s the short and sweet way of saying that I manage all the elements of building a website. Those elements include copywriting, graphic design and layout, coding, optimizing and promoting websites for lots and lots of people and their respective companies.

The main thing you need to know is that I get the job done and I enlist the best local help to get it done right. And don’t worry, it’s not going to cost you a fortune.

Click here to contact Johnny Website.

What I do is a post from: Johnny Website